After Dan Carter played his 100th test game for the All Blacks, he designed a limited collector’s edition boot to celebrate the achievement. Named the DC100, only 100 pairs of these custom gold and red coloured, size 11 boots were made. Our creative team was inspired to handcraft a pair of 9 carat gold miniature rugby boots to be worn as a pendant. We added a Village Goldsmith touch by putting diamonds in the soles.
We then collaborated with Dan to raise donations for The iSPORT Foundation, of which Dan Carter is a founding member and ambassador. We drew a winner of the pendant with 100% of donations going to help young Kiwis fulfil their dreams just like Dan did.